COOKIE POLICY
Last updated October 1, 2026
This Cookie Policy explains how Wick Technology Limited (doing business as The Prayer Walk App) ('we', 'us' or 'our') uses cookies and similar technologies on our website at https://prayerwalk.app (the 'Website'), what they do, and how you can control them. Please read it together with our Privacy Policy, which explains how we use the personal information they collect.
What are cookies and similar technologies?
Cookies are small text files that a website stores on your computer or phone. Cookies we set are 'first-party cookies'. Cookies set by other companies, such as Google or Meta, are 'third-party cookies'.
We also use your browser's local storage, which works like a cookie but can only be read by our Website, and tags (sometimes called pixels): small pieces of code from Google and Meta that send information about your visit to them. We load these tags through Google Tag Manager.
Your choice
When you first visit the Website we ask you to Accept or Reject tracking.
- If you reject, or don't choose: we don't set analytics or advertising cookies, the Meta Pixel doesn't run, and we don't record how you found our Website. Only the strictly necessary items below are used.
- If you accept: we also use the analytics and advertising technologies described below.
We remember your choice for 12 months and then ask again. We also ask again if we change our tracking significantly. You can change your choice at any time using the Manage cookie preferences link at the bottom of every page of the Website. Changing your choice stops further collection. To remove anything already stored, clear your browser's cookies and site data for prayerwalk.app.
How Google's tags behave before you accept
We use Google Consent Mode. Google's tags load on every visit, but until you accept they are told not to read or write cookies or any other storage on your device. In that state they may still send Google limited information without cookies, such as that a page was viewed or a form was sent, the time, your browser type and your consent choice. Google uses this to estimate, in aggregate, how well adverts perform. It is not used to recognise you across visits or to personalise adverts.
The cookies and technologies we use
Strictly necessary
These are needed for the Website to work and to respect your choice, so they don't need your consent.
| Name | Provider | What it does | Type | Kept for |
|---|
| prayerwalk:consent | The Prayer Walk App | Remembers whether you accepted or rejected tracking, and when. | Local storage | 12 months |
| Cloudflare Turnstile | Cloudflare | Checks that our contact form is being used by a person, not an automated program. It looks at signals from your browser and device and your IP address. It doesn't track you for advertising. | Script | While you use the page |
Analytics (only if you accept)
These help us understand how people use the Website, for example which pages are visited, so we can improve it.
| Name | Provider | What it does | Type | Kept for |
|---|
| _ga | Google Analytics | Tells visits by different browsers apart. | Cookie | 2 years |
| _ga_V1GQN26BVX | Google Analytics | Keeps track of your current session. | Cookie | 2 years |
Advertising and campaign measurement (only if you accept)
These tell us which adverts, emails and websites bring visitors to us and which of those visitors go on to contact us or start a free trial, so we can see which campaigns work.
| Name | Provider | What it does | Type | Kept for |
|---|
| prayerwalk:attribution | The Prayer Walk App | Records how you first arrived: the campaign tags in the link (utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id), an advert click identifier from Google (gclid, gbraid, wbraid) or Meta (fbclid), the website you came from, the first page you visited and when. It is sent to us if you use our contact form or start a free trial. | Local storage | 24 months |
| _gcl_au, _gcl_aw and other _gcl_ cookies | Google Ads | Connects a click on one of our Google adverts with what you do on the Website afterwards. | Cookie | 90 days |
| _fbp | Meta | Recognises your browser so Meta can measure our adverts. | Cookie | 90 days |
| _fbc | Meta | Stores the click identifier when you arrive from one of our Meta adverts. | Cookie | 90 days |
Starting a free trial
Our 'Start free trial' buttons take you to our management app at management.prayerwalk.app. If you accepted tracking, we add the campaign tags and advert click identifier from prayerwalk:attribution to that link, so we know which campaign brought you. The management app keeps them in your browser for 30 days while you finish signing up, and saves them with your account. If you rejected tracking, the link carries nothing.
How to control cookies in your browser
You can also block or delete cookies in your browser settings. Each browser does this differently: see the help pages for Chrome, Firefox, Safari and Edge.
Changes to this Cookie Policy
We update this policy when the cookies or technologies we use change. The date at the top shows when it was last updated.
Contact us
If you have questions about our use of cookies, email us at [email protected] or write to us at:
Wick Technology Limited
Highdown House
Leamington Spa, Warwickshire
CV31 1XT
United Kingdom